School Supply Addiction

School Supply Addiction

Finally (my second surgery for a detached retina was in August of 2011) I was going to get the cataract surgery that would start the return of eyesight to the left eye.

I spent the morning answering emails and in meetings so I was pretty pumped for the 2:30 event.

My doctor had told me that it normally takes about 15-20 minutes for the surgery. Mine lasted about and hour due to all the trauma the eye had gone through with 2 surgeries in August.

What was most interesting was the return visit on Friday. The outpatient clinic is right next door to a Starbucks. Not only was the drive through backed up on the lot but the line of cars actually extended out to the street for another 4-5 cars. Unbelievable.

We went into the clinic and rode the elevator with a woman who was holding a Starbucks cup in her hand. Naturally, the first question I had was, "How long did you wait in line?" She looked at me and said "I won't go to this one. The lines are always too long. I stop every morning at a different one on my way to work."

That got me thinking. People stop, some every morning, for their $4 + cup of coffee and think nothing of it. There's approximately 225+ work days in a year so they end up spending around $900 a year on coffee.

Many times I'll speak to a coordinator about our programs and they'll tell me that they need to go with a different company because "these are hard times. Families are suffering and our parent organization wants to help them with this type of program. So we're going with the lowest price." The difference is price might be $2.00 more for a School-Pak. Realize, of course, that not every coordinator says this and not everyone in the school community would necessarily agree. Some would be willing to pay a little more for the quality.

I believe that providing exceptional service plus quality brand name products like Crayola, Elmers, Fiskars, etc., would make that $2.00 (once a year) a great value.

So here's my question: What can we do to make buying a School-Pak addictive? Send me some ideas and maybe we can get on TLC with "Strange Addictions". Could be a riveting program. :)

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